Marketing Skills Bootcamp - Workout #3

June 18, 2019
8:00 AM MDT - 5:00 PM MDT

Jaynes Corporation
2906 Broadway Blvd NE
Albuquerque, NM 87107

The SMPS New Mexico Education Committee has developed an action-packed three-part series of full-day workouts: proposals (core), presentations (cardio), and communications (endurance), that comprise Marketing Skills Bootcamp.

Seating is extremely limited to ensure personal attention by trainers; early registration encouraged. Pricing includes lunch and printed reference materials.

On Tuesday, June 18, 2019, workout #3 will begin with a focus on building endurance through a variety of communications tools, including exploring social media platforms, building thought leadership, and leveraging public relations, presented by Danielle Gray of DG Marketing. Get a preview here.

The second part of workout #3 will be presented by Jennifer Brower, the former Senior Director of Marketing and Public Relations for Central New Mexico Community College, and Associate Director of Marketing for Dion's. Jennifer's portion of the workout will focus on Marketing in an Era of Right Time, Right Place, Right Content.

Hallmarks of Right Time, Right Place, Right Content Strategy

  • Make data-informed decisions
  • Tailor messaging
  • Prioritize the customer experience

This workout will close with a cool-down to help participants implement the skills they have learned in all three workouts into their daily lives as strong A/E/C marketers and business developers.


Danielle Gray, MBA
Content Marketing Strategist | DG Marketing

Danielle Gray is a Content Marketing Strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the professional service industry.

Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia.


Jennifer Brower

Jennifer is afraid of heights. When she was a little girl slicing through the clouds on her first glider flight, however, exhilaration overpowered any fear, and she dreamed of becoming an astronaut. Today, Jennifer is not an astronaut. She is, however, a fearless trailblazer into undiscovered worlds. Together with her clients, she envisions where they need to be, navigates the best course of action, and guides them around any obstacles they may encounter along the way.

As the former Senior Director of Marketing and Public Relations for Central New Mexico Community College, and Associate Director of Marketing for Dion's, Jennifer has extensive experience in marketing, digital strategy, creative services and public relations. A two-time University of New Mexico graduate, she holds a bachelor's degree in Spanish and political science, and a master's degree in business administration. She is the current Board President for Albuquerque Sexual Assault Nurse Examiners Collaborative, an organization dedicated to assisting survivors of sexual assault and domestic violence. Jennifer also serves on the board of UNM's Anderson School of Management Alumni Council.

When she's not charting new ways to help others reach the stars, Jennifer can be found at her home base with her husband and two equally adventurous kids, or finding tranquility while running or ironing the laundry.


Each program offers (8) AIA CES Learning Units and (8) CPSM Credits and and (8) NSPE PDHs.

Series sponsorships are available. Contact [email protected] for details.

*Series tickets are transferable among colleagues, non/members alike.

All workouts will be hosted at Jaynes Corporation: 2906 Broadway Blvd NE, Albuquerque, NM 87107

Tickets

$300.00 Member Ticket per workout

$400.00 Non-Member Ticket per workout