Monthly Program

March 2017 PROGRAMS:

Looking for Meaning in All the Right Places:
SEO and Marketing

Where there was once a straight line between your marketing goal and your media buy budget, straight through your target demographics and their buying habits, there now exists a plethora of diversions, alternatives and technobabble. It’s positioned as the new, legit marketing medium, but it’s intangible, often unintelligible, and downright illusive.

It’s Search Engine Optimization and it’s baby cousin, Search Engine Marketing. It falls under a category called Inbound Marketing and it’s a remarkably powerful way to pull an audience to your online brand in a way that is cost effective, smart, efficient and highly targeted. It costs a fraction of traditional advertising’s fees but can yield powerful, trackable results. It can be as creative as you want, yet is grounded in analytics

Learning Outcomes
As a result of this program attendees will be able to determine

  1. Whether an SEO and/or SEM strategy is something they should consider
  2. How they might incorporate SEO and SEM into their existing marketing, communication and branding strategies
  3. Who needs to be involved in setting up and managing a successful SEO/SEM strategy
  4. How SEO impacts and involves other branding marketing efforts
  5. How to calculate costs, timelines and the need for outside contractors in creating a successful SEO strategy

About the Presenter
Dovya Friedman is a middle child whose first spoken word was “no.” Since that day she has learned all about integration, and has grown her vocabulary enough to take on work as a writer and editor in film, publishing, public relations, advertising and branding. She has worked for New Mexico communication leaders such as Peter Strascina, Rick Homans, Doug Turner and Steve McKee. She has run two independent branding agencies: Tricycle Creative and DLF Branding (Utility Agency). She has worked with a diverse range of commercial, non-profit and government clients, from start-ups to corporate entities, from tourism to healthcare, hospitality to human resources, and technology to farming. She is on the board of directors of Keshet Dance & Center for the Arts, and has been the brand director for TEDxABQ since 2013. Her work includes the rebranding of Albuquerque Museum and the Public Library of Albuquerque and Bernalillo County, marketing and SEO work for CNM/STEMulus center, Payday HCM, Soteria Group, Red Rock Roasters, Amore Neapolitan Pizzeria, Vermilion Consulting, Novetta, Contrast Optical Design and Engineering, and more.

Generously Sponsored by


and SMPS Friend sponsor



Wednesday, March 15, 2017
Seasons Rotisserie & Grill
2031 Mountain Rd., Albuquerque 87104

SMPS Members: $30
Non-Members: $55
Walk-ins: $65

Eventbrite - SMPS NM SEO & SEM


  • APS and RRPS Project Update
  • Legislative Update
  • Generational Issues in the WorkplaceGet in the Mix – How to effectively use conferences, trade shows, and sponsorships for brand exposure and Business Development.
  • Webinar: Networking Like a Rockstar
  • Marketing Bootcamp
  • What do Architects / Engineers / Contractors
    want Your Firm to Know?
    – Learn how to ensure your firm is a desirable teaming partner.
  • ABQ Metro Development Series “The Next Node”
  • Understanding PSFA – a discussion with panelists



Cancellation/Refund Policy
Cancellations made 24-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

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The premier Architecture/Engineering/Construction marketing and business development association.