Monthly Program



You Made the Shortlist, Now What?

Congratulations, you made the shortlist!  Now you need to prepare for the interview, but what do clients really want to hear?  And, how do you differentiate your firm from the others?  Do you use PowerPoint or Boards?  So many questions and so little time to prepare for the interview.  Help is on the way!

Get all these answers and more!  This workshop is a must-attend for all design and construction professionals (and the marketers who help them prep), who find themselves interviewing with prospective clients to win projects.

Dena L. Wyatt was one of our stand-out speakers from the recent SMPS Regional Conference.  She is the founder of Marketing Evolutions, Inc. and has spent her career helping teams understand the strategy behind a winning interview and how to make a lasting, positive connection with the selection panel and deliver a winning presentation.

Participants will…

  • Discover how to break away from the old fashion Dog and Pony show
  • Understand how clients make selections
  • Understand what and how to differentiate your team
  • Learn how to talk about similar projects in a manner that makes a greater impact with the selection team
  • Learn how to prepare in a short amount of time

About the Presenter

Dena L. Wyatt has played an integral part in the construction industry since the mid 1990’s.  She worked in house for over 10 years with small family owned firms to large international firms.  A former Dale Carnegie instructor and trainer and founder of Marketing Evolutions, Dena brings more than 20 years of experience in the architecture, engineering and construction industries.

Her techniques and strategies have re-written the rule book when it comes to presentation training and related insider perception surveys and continue to win projects for her clients.  At the end of the day, Dena empowers her clients to achieve their objectives and master the skill they need to WIN!

In addition to having endless enthusiasm to help people with project pursuits and feeling more comfortable speaking in public, Dena participates in charity bike rides and makes active industry connections in the Better Networking Through Skiing (BNTS) group she co-founded.

Dena’s first book “BE…The Winning Presentation” was published in late 2016.

Generously Sponsored by:


Additional sponsorships are available!
Contact Michele Carter for details. 

Wednesday, May 17, 2017
Seasons Rotisserie & Grill
2031 Mountain Rd NW, Albuquerque, NM 87104
11:30 am – 1:45 pm – Program will begin at 11:45.
Limited to the first 65 registrants.

SMPS Members: $40
With each paid SMPS Member registration you can register one non-member guest at the member rate of $40!
Non-Members: $60
This program requires pre-registration, no walk-in rates available.

Eventbrite - You Made the Shortlist, Now What?


Explore Generational Diversity
in the Workplace and Your Marketing Efforts 


Join SMPS NM and AIA Albuquerque for a joint program exploring ways to navigate generational difference in the
work world.

The current workforce is made up of an almost equal balance of workers from five generations, who operate, think, market, learn and interact differently. We’d like the program to address how firms can properly handle the intricacies of generational interactions, both internally and when marketing to and working with clients.


  • John Quale, Director of Architecture and Professor at the School of Architecture and Planning at UNM.
  • Ane Gonzalez Lara, Partner at BAT – Bilbao Architecture Team and Assistant Professor at the School of Architecture and Planning at UNM.

Sponsorships are available!
Contact Michele Carter for details. 

Wednesday, June 21, 2017
Seasons Rotisserie & Grill
2031 Mountain Rd NW, Albuquerque, NM 87104
11:30 am – 1:00 pm 

Members: $25
Non-Members: $30
Students with valid ID: $20

This program is approved for 1 CEU credit.

Register now at the AIA ABQ website.


August 16, 2017
Marketing Bootcamp – Personal brand, networking skills, best practices, working with media.


September 20, 2017
Update from NM Department of Transportation


October 18, 2017
Upcoming Projects at APS and Rio Rancho Public Schools

Sponsored by Bridgers & Paxton


Sponsorships are available for ALL programs.
Contact Michele Carter for details. 



  • Webinar: Networking Like a Rockstar
  • What do Architects / Engineers / Contractors
    want Your Firm to Know?
    – Learn how to ensure your firm is a desirable teaming partner.
  • ABQ Metro Development Series “The Next Node”
  • Understanding PSFA – a discussion with panelists



Cancellation/Refund Policy
Cancellations made 24-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

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The premier Architecture/Engineering/Construction marketing and business development association.