2018 Board of Directors

Tracy Chiado, CPSM – Wilson & Company
With a passion for writing, graphic design, and building client relationships, Tracy applies her energy towards creating strategies that help her firm reach its goals.  As the Marketing Manager for Wilson & Company Inc., Engineers & Architects, Tracy has handled the communication and client relations efforts for a variety of clients and project types.  Her extensive background includes serving as Marketing Manager for the Albuquerque Journal which afforded her the opportunity to gain experience working directly with New Mexico municipalities, as well as the public.  Tracy also has experience in effectively combining creative graphics and technology to produce a variety of printed and online communications.  Tracy holds a bachelor of arts degree in communications and journalism from the University of New Mexico, and is a certified SMPS CMPS (Certified Professional Services Marketer.)  In her free time she enjoys playing golf with her family and chasing after her toddler son, who is constantly on the move.

Megan MickeyStudio Southwest Architects
Megan is Marketing Director for Studio Southwest Architects, Inc., a local architecture and planning firm headquartered in Old Town Albuquerque. Megan leads marketing and business development efforts for the firm and oversees the proposal process. She has been assisting the SMPS New Mexico Chapter with their communications efforts for the last 7 years. Megan has 15 years of experience in design and marketing and holds a bachelor of fine arts degree in graphic design from the Moore College of Art and Design. In her free-time she enjoys drawing, sewing, and baking.

Megan Cronin – Dekker/Perich/Sabatini
Megan is an Associate and Director of Marketing for Dekker/Perich/Sabatini, an award-winning, multidisciplinary design firm. Megan is responsible for design and management of the firm’s marketing and communications, as well as oversight and management of brand standards and support of branch offices. Megan has more than 10 years of project management and creative strategy experience, and holds a Bachelor of Business Administration from the Anderson School of Management at the University of New Mexico.

Danielle Aronson, CPSM  –
Daniel B. Stephens & Associates, Inc.
Danielle Aronson is Proposal and Communications Manager at Daniel B. Stephens & Associates, Inc. (DBS&A), a water resources, environmental science, and engineering consulting firm headquartered in Albuquerque, New Mexico. Since 2006, she has been a member of SMPS Chapters in Boston, Virginia, and New Mexico—most recently serving as membership chair. Danielle has almost 10 years of A/E/C industry experience as a creative and technical writer, editor, and graphic designer, and holds a master’s degree in professional communications from Clark University.

Michele Carter – FBT Architects
As Director of Marketing for FBT Architects, an award-winning multi-discipline design firm, Michele puts her energy towards marketing and communications strategies that will help her firm realize long-term success and build enduring relationships. Her responsibilities include design and oversight of the firms marketing and communications initiatives, business development, brand strategy and oversight of the RFP process. Michele’s background is in branding and creative direction and has a diverse portfolio featuring national and international client work.

Jonathan SmallRoofCARE
Jonathan is the Marketing Director for RoofCARE, a commercial roofing contractor serving New Mexico and West Texas. With over 8 years in the Marketing / Communications industry, Jonathan has acquired experience in branding, advertising, web development, graphic design, lead generation, market research, strategic planning, public relations, government contracting, social media and other marketing disciplines. He is passionate about his work and proud to be advancing his career with the help of SMPS. Jonathan holds a bachelor of arts degree in mass communication from the University of New Mexico.

Joy Smith, MAS – Joy of Advertising
Joy is founder and CEO of Joy of Advertising, a promotional products company where “Our business is to promote your business.” She is a certified Master Advertising Specialist (MAS), a published author, and a professional speaker. She served as chairman of the Education Board for Promotional Products Association International (PPAI). She has been named a PPAI Fellow and currently serves on their Advisory Council. In 2003 she purchased RJ’s Apparel Graphics to expand into the world of screen printing and embroidery. Joy gives back to the community through volunteering and sponsorship. She is past president of the CTEC Board at Albuquerque Job Corps and Director of Women of Worth of New Mexico. Joy is Missions Director at her local church, a Board Member of Central Baptist Association and is certified in three areas of New Mexico Southern Baptist Disaster Relief, Child Care, Chaplaincy, and Communications.

Esperanza Rocha – Jaynes Corporation
Espy brings over 10 years of marketing and design experience in the A/E/C industry. She is a Marketing Services Manager at Jaynes Corporation, a leading construction company in New Mexico and Colorado . Her experience includes proposal management from beginning to end, groundbreaking and ribbon cutting ceremony coordination, content management, and presentation communication efforts. Espy enjoys volunteering her time and also sits on the membership committee for ASA-NM.


Vanessa Whitehorse – The Hartman + Majewski Design Group
Born and raised on the Navajo Nation, Vanessa has always had a passion for Architecture. Vanessa is the Marketing Coordinator Extraordinaire for the Hartman + Majewski Design Group.  With over 6 years of experience working for New Mexico architectural firms, Vanessa is passionate about design initiatives, vernacular design and planning, and serving her local community.  When away from the office, you can find Vanessa fishing and camping beautiful New Mexico with her family, or hiking on the trails.

Mike McDuffie  – Dekker/Perich/Sabatini
Mike is a Marketing + Graphics Specialist for Dekker/Perich/Sabatini, an award-winning, multidisciplinary design firm. With over 10 years of experience in Marketing and Graphic Design, Mike brings a strong passion for creating materials that help his firm grow and reach its goals. Mike holds a Bachelor of Business Administration from Eastern New Mexico University.



NM Chapter Champion: Frank Lippert, FSMPS, CPSM

Chapter Founder: Joe Craig – Craig & Company

Past Presidents

2016-2017 Tracy Chiado – Wilson & Company, Inc.
2015-2016 Danielle Aronson – Daniel B. Stephenson & Associates, Inc.
2014-2015 Kate Potter – Haworth
2013-2014 Melissa Gomez – JB Henderson
2011-2013 Alberto Solis – UNM/ Impresario Global Solutions
2009-2010 Angela Martinez – NCA Architects
2008-2009 Paul-Baptiste Baca – Gannett Fleming West, Inc
2007-2008 Paul-Baptiste Baca – Gannett Fleming West, Inc
2006-2007 Joseph Archuleta – Integrated Design & Architecture
2005-2006 Forrest Courtney – AECOM
2004-2005 Dawn Tibbetts – Executive Director, ACEC New Mexico
2003-2004 Janet Wolfe – Daniel B. Stephens & Associates, Inc.
2002-2003 Shelly Freedman, CDM
2001-2002 Amy Gonzales
2000-2001 Norm Gabel

The premier Architecture/Engineering/Construction marketing and business development association.