2017 Board of Directors

Tracy Chiado, CPSM – Wilson & Company
Tracy Chiado has over 12 years of professional experience in marketing, communications, public relations and strategic planning.  She manages Wilson & Company’s marketing responsibilities for the Infrastructure, Facilities and Stormwater Management Division.  Tracy has handled the communication and client relations efforts for a variety of clients and project types.  Her extensive background includes six years as Marketing Manager for the Albuquerque Journal which afforded her the opportunity to gain experience working directly with New Mexico municipalities, as well as the public.  Tracy also has experience in effectively combining creative graphics and technology to produce impressive presentations, including large information display boards for public involvement open houses, and project newsletters. Tracy holds a B.A. in Communications and Journalism from the University of New Mexico. Tracy is also a certified SMPS CMPS (Certified Professional Services Marketer.)

Ryan Parks – Jaynes Corporation
Father, husband, Marketing Director at Jaynes Corp, and runner, in that order. Ryan Parks worked in the architecture profession for fifteen years and then made the switch to construction three years ago. He’s worked with leadership to cultivate a go-no go process, simplified the proposal system, and worked to develop a next-level marketing team for Jaynes Corporation. Within the community you can find him working with ACE Leadership High School and AGC New Mexico Construction Leadership Council bridging the gap between industry and education. Connect with Ryan on twitter.

danielle-arnson-webPAST PRESIDENT
Danielle Aronson, CPSM  –
Daniel B. Stephens & Associates, Inc.
Danielle Aronson is Proposal and Communications Manager at Daniel B. Stephens & Associates, Inc. (DBS&A), a water resources, environmental science, and engineering consulting firm headquartered in Albuquerque, New Mexico. Since 2006, she has been a member of SMPS Chapters in Boston, Virginia, and New Mexico—most recently serving as membership chair. Danielle has almost 10 years of A/E/C industry experience as a creative and technical writer, editor, and graphic designer, and holds a master’s degree in professional communications from Clark University.

Megan Cronin – Dekker/Perich/Sabatini
Megan is an Associate and Director of Marketing for Dekker/Perich/Sabatini, an award-winning, multidisciplinary design firm. Megan is responsible for design and management of the firm’s marketing and communications, as well as oversight and management of brand standards and support of branch offices. Megan has more than 10 years of project management and creative strategy experience, and holds a Bachelor of Business Administration from the Anderson School of Management at the University of New Mexico.

Esperanza Rocha – Jaynes Corporation
Espy brings over 10 years of marketing and design experience in the A/E/C industry. Her experience includes proposal management from beginning to end, groundbreaking and ribbon cutting ceremony coordination, content management, and presentation communication efforts. Espy enjoys volunteering her time and also sits on the membership committee for ASA-NM.

Megan Mickey – Studio Southwest Architects
Megan has over 10 years of experience in marketing and design. She has worked in the A/E industry for several years and has assisted the SMPS New Mexico Chapter with their communications efforts for the last 5 years. Megan is Marketing Director at Studio Southwest Architects, a local architecture and planning firm that serves the southwest region. Her role includes production and design of marketing materials, proposal coordination, business development, and internal/external communications. Megan has a Bachelor of Fine Arts in Graphic Design from the Moore College of Art and Design.

Ashley Martinez – Wilson & Company
Ashley has over nine years of experience in marketing, communications, and public relations. She is a Marketing Manager for Wilson & Company, a national multidisciplinary engineering and architecture firm. She provides marketing and communications support for the firm’s multiple offices in New Mexico, Colorado, Kansas, and Texas. Ashley has enjoyed supporting SMPS New Mexico as the Chapter’s Treasurer for the last three years, and is excited for her new role as Membership/Sponsorship Director. Ashley holds a Bachelor of Business Administration with a concentration in Marketing Management from the University of New Mexico.

Michele Carter – FBT Architects
As Director of Marketing for FBT Architects, an award-winning multi-discipline design firm, Michele puts her energy towards marketing and communications strategies that will help her firm realize long-term success and build enduring relationships. Her responsibilities include design and oversight of the firms marketing and communications initiatives, business development, brand strategy and oversight of the RFP process. Michele’s background is in branding and creative direction and has a diverse portfolio featuring national and international client work.


Jonathan SmallRoofCARE
Jonathan is the Marketing Director for RoofCARE, a commercial roofing contractor serving New Mexico and West Texas. With over 7 years in the Marketing / Communications industry, Jonathan has acquired experience in branding, advertising, web development, graphic design, lead generation, market research, strategic planning, public relations, government contracting, social media and other marketing disciplines. He is passionate about his work and proud to be advancing his career with the help of SMPS. Jonathan holds a BA in Mass Communication from the University of New Mexico.

Sara Osusky – Albuquerque Reprographics, Inc.
Sara is a Visual Communications Specialist at ARI Graphix, a division of Albuquerque Reprographics, Inc. Sara has over 4 years of experience assisting clients with branding and visual communications, content development, site surveying and analysis, digital proofing and submittals, project management, product research and recommendations, and installation. Sara holds a BA is Psychology from the University of New Mexico. She is also an Ambassador for Albuquerque Economic Development and has a passion for networking with her community and making Albuquerque a more beautiful place to work and live.


NM Chapter Champion: Barbara Shuck, FSMPS, CPSM, President SMPS

Chapter Founder: Joe Craig – Craig & Company

Past Presidents

2015-2016 Danielle Aronson – Daniel B. Stephenson & Associates, Inc.
2014-2015 Kate Potter – Haworth
2013-2014 Melissa Gomez – JB Henderson
2011-2013 Alberto Solis – UNM/ Impresario Global Solutions
2009-2010 Angela Martinez – NCA Architects
2008-2009 Paul-Baptiste Baca – Gannett Fleming West, Inc
2007-2008 Paul-Baptiste Baca – Gannett Fleming West, Inc
2006-2007 Joseph Archuleta – Integrated Design & Architecture
2005-2006 Forrest Courtney – AECOM
2004-2005 Dawn Tibbetts – Executive Director, ACEC New Mexico
2003-2004 Janet Wolfe – Daniel B. Stephens & Associates, Inc.
2002-2003 Shelly Freedman, CDM
2001-2002 Amy Gonzales
2000-2001 Norm Gabel

The premier Architecture/Engineering/Construction marketing and business development association.